Posted 03/07/2014 by McKinley Noble in UFC

Sorry, Haters: Ronda Rousey vs. Gina Carano is an Awesome ‘Stupid Fight’

Ronda Rousey has no real competition in the UFC women’s bantamweight division.

If that fact wasn’t hammered home to casual fans during her one-sided beatdown of silver medal Olympian Sara McMann, then you’re more optimistic than Zuffa’s entire matchmaking crew.

So, what do we do with Ronda?

If rumors and the usual MMA scuttlebutt are true, Gina Carano—former Strikeforce headliner and better-known Wonder Woman expy—is the most likely option for Rousey’s next big fight.

Naturally, everyone hates that idea for sensible reasons:

  • Carano hasn’t fought since August 2009.
  • She’s coming off a loss against Cris “Cyborg” Justino.
  • Carano got kind of shit-kicked in that loss.
  • Carano—a natural 145 pounder—hasn’t fought at 135 pounds in nearly eight years.
  • Rousey would likely rip Carano’s arm off.

Those are all very, very good points, and completely respectable arguments.

But you’re all wrong.

This fight is stupid, sure, but if the UFC can pull it off, there’s plenty of reasons it would be amazing.


That sound you're hearing? It's millions and millions of dollars in pay-per-view money. Also, erections.

That sound you’re hearing? It’s millions and millions of dollars in pay-per-view money. Also, boners.


It’s the (2nd) biggest women’s fight in MMA history

Let’s be honest, without Cris Cyborg, a Rousey vs. Carano card is the hottest thing the UFC can do in the women’s division.

Carano hasn’t fought once in four-and-a-half years, but random Internet traffic alone shows she’s more popular than 99 percent of female MMA fighters.

Pair that up with Rousey’s super-stardom, and you’ve got one of the most marketable fights in UFC history.

Rousey: MMA’s scrappy, bitchy, badass UFC champion who just might be the greatest female fighter in the world.

Carano: Gladiator, movie star, and the original face of women’s MMA.

That makes for one Hell of a poster.


Everyone would watch it

No matter how one-sided a fight looks on paper, it doesn’t matter a whole lot as long as people pay to see it.

Even if Carano hit the sportsbooks as a +10,000 underdog, hardcore MMA fans would be lying if they said they wouldn’t watch the fight. Everyone would. Sports bars would flooded. Babysitters would be making bank. It might even break a live gate record.

In fact, I’d wager that a Rousey vs. Carano fight with a decent undercard could pull 1 million pay-per-view buys under the right circumstances, and Rousey needs to draw money.



It’s a win-win situation for the UFC

So, what if the unthinkable happens and Rousey loses?

Believe it or not, that’s actually not the worst thing in the world. News about the upset would make headlines worldwide, and it easily sets up a rematch. Case in point: Anderson Silva vs. Chris Weidman.

And just think about it: “Gina Carano, UFC champion.”

That phrase alone would get huge play in mainstream media, and it’s also a 500-point bonus score in the MMA media’s daily SEO bingo tournament.

But if Rousey does the predictable thing and clobbers Carano, that’s even better (of course), and the UFC can sell it as a “passing of the torch” moment for both fighters.

(Yes, the torch was passed years ago, but shut up, I’m making a roundabout point.)


Make it happen, Dana (or Joe Silva)

So, by all means, go ahead and tell me how much a Ronda Rousey vs. Gina Carano card would suck and what a black eye it would be for the sport.

As Dana White would say, nobody’s fucking forcing you to buy anything.

But the rest of us will be packing our local sports bars, hosting parties, and getting hammered while enjoying the squash match in all its stupid, ridiculous, sexy glory.


McKinley Noble is an MMA conspiracy theorist. His work has appeared in NVision, Bleacher Report, PC World, Macworld, GamePro, 1UP, MMA Mania and The L.A. Times. Follow him at @KenTheGreat1 on Twitter.

McKinley Noble